ritacardosohenriques

Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability.



We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it. We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.







Fundamental Palette



The Fundamental Palette is a playground for self-expression. Experiment with contrasting textures, from glistening Liquid Metal in molten pewter to matt Cream Pigment in mint green, to express every inch of your alter ego. Coupled with two vibrant Powder Eye Shadows in Hype (Bold Yellow) and Inception (Rich Violet) this palette demands bold levels of nonconformity.




Neutral Palette
Create sculpted highlights and stark contours anywhere on your face and body with these four fundamental Powder Shadows. From new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown) and Vintage (Antiqued Gold) – a shade exclusive to this palette – to the glistening metallic accents of Obsidian (Rich Black), express your inner light and darkness in a rich riotous glamour.

Precision Ink


Precision Ink in pure white Scribe is the ultimate anti-liner. Subvert expectations and highlight the unconventional, creating white-lined eyes and white-out brows with Precision Ink’s super-fine tip. Waterproof and extremely long-lasting, Precision Ink also makes the perfect nail art pen. Simply apply then seal with Illamasqua Top Coat for nails that transcend conformity.