“It is unwise to pay too much, but it is worse to pay too little.

When you pay too much, you lose a little money...that is all.

When you pay too little, you sometimes lose everything because the thing you bought was incapable of doing the thing it was supposed to do.

The common law of business balance prohibits paying a little and getting a lot.....it cannot be done.

If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that, you will have enough to pay for something better”

John Ruskin – Philosopher 1819-1900

We have been asked what is the difference between our REAL diamonds and 'simulants' or 'synthetic' diamonds, so here is a chart...........and we will also show you the chart for "DiamondAura" to prove it is not a diamond.....